Neymar Appointed TCL Ambassador
2018-02-13
2018-02-13
TCL Electronics are proud to announce their partnership with Neymar, a world-renowned Brazilian born professional football player, as our company’s Global Brand Ambassador.
Press release [Hong Kong, February 5, 2018]
TCL, top-three global television manufacturer and leading consumer electronics brand, today announced that Neymar Jr., one of the world’s most influential and widely–recognized athletes, has been appointed as the company’s Global Brand Ambassador.
The agreement will last for two years, during which time Neymar Jr. will appear on TCL TV and print commercials across its major businesses including TCL Multimedia (the group’s TV business) and household appliances, and he will also participate in a series of high impact, global, online and offline marketing campaigns for the brand.
The two parties will also join forces for charity. The deal with 26-year-old Brazilian football superstar Neymar Jr. is part of TCL’s global brand strategy and will help TCL embrace a wide audience of young sports fans worldwide and raise TCL’s global brand visibility.
“We are delighted to welcome this outstanding, talented young athlete to the TCL family,” said Tomson Li, Chairman and CEO of TCL Corporation. “Neymar Jr. is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers,” Li added.
“I am thrilled to be partnering with TCL. It was an easy decision for me. I share similar values with TCL – the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bring the global sports community together through football,” said Neymar Jr.
Investment in sports and entertainment marketing activities is a major plank in TCL’s global business strategy.
The company’s other global sports partners include NBA’s Minnesota Timberwolves and Lynx, soccer team San Jose Earthquakes, Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), Philippine Basketball Association (Philippines), The Melbourne Cup and Melbourne Victory Football Club (Australia). It also works with entertainment industry partners including the Hollywood’s TCL Chinese Theatre, The Ellen Show, and the popular Warner Bros. Pictures movie Justice League.
More details of future events and initiatives of the partnership will be announced in due course.
In 2003 Neymar began his professional career at the early age of 17 for the Santos Club and by 2011/12, was named South American footballer of the year. Moving to Barcelona in search of an international profile, it wasn’t until his move in 2017 to Paris Saint -Germain, he became one of the world’s highest paid football player.
TCL Electronics take pride in aligning themselves with recognisable and exciting athletes and clubs. It reflects the company’s drive and forwards thinking and constant willingness to aspire to be the best they can be, much like the people we form partnerships with. Investment in sports and entertainment marketing has been a long-held strategy for TCL Electronics, and we are excited about our new partnership with Neymar.
Always striving to create more consumer-friendly products, we pride ourselves on forwarding innovation and consideration for customer needs. As one of the world’s top leading consumer electronics manufacturers, we can offer some of the most amazing visual experiences. Our new range of Ultra High Definition Televisions powered by Android TV and the QLED TV range, is part of our dynamic and exciting brand, helping us achieve the status as one of the world’s top three leading electronics company.
2018-02-13
