TCL shows AAA game streaming with Playcast and Netrange at IFA 2014

Berlin, September 10th, 2014

TCL presents full catalog of AAA console quality video games at the world’s leading tradeshow for Consumer Electronics.

TCL, one of the world’s fastest growing TV brands is showing a console quality game streaming experience at its IFA tradeshow booth in Berlin, hall 21B, booth 104.

Game streaming is a technology in which videos of major brands AAA, next generation video games are executed on a remote cloud server, and streamed over the internet directly to the TV set, without requiring a console or the game disc. The App is set to be available on the Netrange App portal Europe wide for TCL consumers early next year, and bring a “Netflix-like” consumption model to next generation console games.

“Premium Console quality experiences used to be restricted to the two console brands”, said Guy de Beer, Playcast Media CEO. ”With our game streaming App, TCL is leapfrogging established console vendors, and extends its value for money leadership to the games space. With our App, TCL is becoming a larger gaming platform than Sony’s PlayStation 4 or Microsoft’s Xbox One, that’s quite astonishing”.

“We are very excited about the launch of the console quality game streaming experience at this year’s IFA, being fully in line with TCL’s current transformation from being a traditional electronics manufacturer to an entertainment technology company,” said Marek Maciejewski, Product Development Director Europe at TCL Multimedia.

“This is fantastic news”, said Jan Wendt, NetRange CEO. “This could be later seen as the start of changing the gaming industry. We have experienced that in music or movies before”.

About TCL Corporation

TCL Corporation is a global manufacturer of smart products and provider of Internet application services. The wholly-listed TCL Corporation (000100. SZ) consists of TCL Multimedia (01070. HK), TCL Communication, TCL Display (00334. HK) and Tonly Electronics (01249. HK). Founded in 1981, TCL is a leading international manufacturer of smart products who believes there are boundless enjoyment in life yet to be discovered. In the past 35 years, TCL has empowered users globally to discover and create their own moments in life. As one of the first Chinese technology brands to enter overseas markets, TCL currently has 82,000 employees worldwide, across sales offices in over 80 countries, with businesses covering over 160 countries and regions across Asia, America, Europe and Oceania, along with 23 R&D centers and 21 manufacturing bases. As of 2015, TCL is the world’s 3rd largest TV manufacturer with 17.84 million units and has attained 5th position in the smartphone market with 83.55 million of shipment units globally, the company also recorded 48 % of revenue from overseas market the same year. As of 2015, TCL recorded USD11.17 billion of operating income, an increase of 4.83% and a net profit of USD 179.72 million, a Y-O-Y increase of 140.3%.

About TCL Electronics

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

Contact press

Vincent Debas 
BIG Picture 
v.debas@big-picture.fr
01 55 02 15 07

Sabine Coudert
BIG Picture
s.coudert@big-picture.fr
01 55 02 15 22

Jim Redner
Eric Schumacher
pr@playcast-media.com

Jan Wendt
jan.wendt@netrange.com