Color-Line & Color-Touch: unique design in sync with consumer expectations!

04 - 11 SEPTEMBRE 2013

Berlin 4th Sept 2013: With an ever growing trend in multi equipment flat screens within the household and a strong expectation by consumers for brighter and warmer design rather than the standard black colour. TCL announces the 2nd edition Color-Line range and the all new Color-Touch series which will further expand home integration options. Blue, pink or green options are for everyone at a very affordable price. Simple to set up and simple to us, the full HD LED Edge panels* of the Color-Line series render outstanding picture quality, efficient energy consumption as well as having complete digital connectivity. It is design and performance in one.
 

Color Your World! 

For everyone who wishes to put a bit of joy and colors into his life, TCL has a perfect a solution. The TCL Color-Line is an ideal way to spice up and add visual variety into the home. This surprisingly effective little touch is the best way to boost the daily mood, show personal creativity and revive interior design. It is a perfect offer for consumers willing to give a little face lift to their homes at an affordable price.  

With Color-Touch, TV becomes a decorative object that gives the interior a needed pop of color, delicacy and sparkle and creates an intimate atmosphere.  

‘Technological performance is not only fundamental but a duty for brands, at TCL we consider design and creativity just as important, it allows us to trigger a positive emotional reaction towards the consumer. By launching the Color-Line and Color-Touch series, TCL has broken the dreariness in the world of TV sets’ – said Antoine Salomé Marketing Director Europe for TCL. 

Color Line :available in 19” from July 2013 at 149€, in 24” from May 2013 for 199€ and in 26” from August 2013 for 249€. 

Color Touch :available in 24” from June 2013 at 249€.

Design and Picture Performance in one!

The TCL Color-Line range offers 3 colors (pink, green and blue) and is available in 3 screen sizes (19” and 24” & 26”). The Color-Touch range is also available in pink, green and blue, in a 24” screen size.  

The LED Edge backlighting technology with diodes placed around the screen precisely illuminating each pixel render more detailed, high contrast images. Thanks to DDHD Imaging Engine the TCL Color-Line TVs also deliver extra sharp details with refined outlines of images whilst the digital processing eliminates imperfections due to compression with a result of surprisingly realistic pictures. With an enlargement of the color spectrum and intensities shade, the Wide Color Enhancer – a color reproduction system - makes colors more faithful to reality and more natural, with images faithful to the reality.  

Complete digital connectivity

In todays connected world, it is essential to offer consumers full digital connectivity from their TV sets. The PVR USB** system brings flexibility and viewing comfort by being able to record favorite programs by recording it from free DVB T/C broadcasts onto a USB key or a HDD via the USB port as well as by using Direct Control to stop a live program and watch it later. Simple and practical!  

Energy Efficiency

TCL is continuously committed to delivering environmental friendly products. In this spirit, the Color-Line and Color-Touch TVs are equipped with an automatic activation of the light sensor, thus optimizing energy consumption. What’s more, it integrates the European class A for energy efficiency. 

Main features Color Line — E41 series

*On 24 inch version 
**Not in Germany

About TCL Electronics

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE: 01070) is one of the leading players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user-oriented business model that focuses primarily on a “double +” strategy which includes “intelligence + Internet” and “products + services” as the main direction, striving to become a “global entertainment technology enterprise” that provides integrated entertainment solutions to customers.

Contact press

Eléonore de Fournas
e.defournas@big-picture.fr
+33 1 55 02 15 22