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FIBA International Basketball Federation
Global Partner
Paris – August 29th, 2022 – TCL, a leading consumer electronics company, is delighted to see the official tip-off of the FIBA EuroBasket 2022 competition on September 1st. TCL would like to wish the best to all countries and teams for what will be a fantastic championship.
As a Global Partner with the FIBA International Basketball Federation, witnessing such a competition across four European countries is inspiring. TCL knows the power of sport and the connective spirit between players, fans, and the wider community.
"It's great to view so much talent representing Europe in this incredible competition," said Frédéric Langin, Vice President of Sales & Marketing, TCL Europe. "Inspiring Greatness through sport aligns with TCL's vision of creating an Ecosystem of products that encourages smart and healthy living and inspires greatness in everything we do.”
TCL is also pleased to follow the event closely, participating actively by presenting the “TCL Player of the Game,” along with premium on-court brand visibility. TCL will also carry its colours to the FIBA Fan Zone in Milan, Italy, demonstrating TCL’s innovative product ecosystem of TVs, tablets, soundbars, household appliances and connectivity for all those who want to enjoy the games at home.
TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and will run until December 31st, 2023. The newly expanded agreement provides essential commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event the FIBA Basketball World Cup in 2023.
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About TCL
TCL Electronics (1070.HK) is one of the world’s fastest-growing consumer electronics companies and one of the world’s leading television and mobile device manufacturers（TCL Communication is a wholly-owned subsidiary of TCL Electronics). For nearly 40 years TCL has operated its own manufacturing and R&D centers worldwide, with products sold in more than 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.
TCL specializes in the research, development and manufacturing of consumer electronics ranging from TVs, mobile phones, audio devices and smart home products as part of the company’s “AI x IoT” strategy. For more information on TCL mobile devices, please visit: http://www.tcl.com/eu/en.html.
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