TCL Launches New Models in '50 Series' at MWC 2024, Showcasing Broad 5G Accessibility and NXTPAPER Technology

Barcelona, February 26, 2024 –  TCL, a pioneer in display technology for feature-rich smartphones, tablets, and connected devices, today announces a series of innovative devices, including the expansion of its “50 Series” with more details, additional NXTPAPER products optimized for human eyes and more connected devices at MWC 2024. TCL's enhanced lineup offers a diverse range of 5G and NXTPAPER variants, reflecting its dedication to making technology more human and making advanced 5G speeds accessible across various markets through varying price points.

"Our new lineup at MWC 2024 demonstrates TCL’s commitment to making 5G accessible to everyone and technology more human," said Aaron Zhang, CEO of TCL Communication. "We believe that we're not only breaking barriers in terms of accessibility but also ensuring that comfort and user well-being are at the forefront with our products with NXTPAPER display technology. At TCL, it's about offering technology that fits seamlessly into life. This is how we deliver sophisticated technology in a more natural, user-friendly device that almost anyone can afford."

Enhancing the Mobile Experience

The new smartphone lineup builds upon the success of the TCL mobile range, featuring the TCL 40 NXTPAPER smartphone, which recently received the CES 2024 Innovation Award for Mobile Devices and is currently available in Europe, along with the TCL NXTPAPER 40 5G.

Expanding its offerings for the EMEA market, TCL introduces four additional models: the TCL 50 5G and the TCL 50 SE, as well as the TCL 505 and TCL 501. These smartphones are designed to enhance the mobile experience with high-speed internet capabilities, catering to users seeking the performance and value that TCL is known for."

Innovative Design and Technology

The TCL 50 5G, TCL 50 SE, and TCL 505 share a new design language that features a square, flat aesthetic and are equipped with large displays enhanced by NXTVISION technology, offering immersive viewing experiences with a 90Hz high refresh rate. These models also boast big batteries and RAM expansion capabilities, improving upon the most important smartphone features. TCL 50 5G, TCL 50 SE and TCL 505 also come with TCL NXTURBO, which enhances software and hardware coordination in both GPU and CPU side and resulting in a 30% increase in image rendering performance while reducing power consumption by up to 17%.

Smart charging capabilities are present across these three models, enhancing the overall user experience by ensuring devices are powered more efficiently.
Additionally, the inclusion of the immersive Digital Theater Systems DTS 3D sound in the TCL 50 5G, TCL 50 SE, and Stereo Dual Speakers for the TCL 505 ensures an all-encompassing media sanctuary for users.

For those who weave work and play into every moment, the TCL 50 5G, powered by the latest MediaTek Dimensity 6100+ chipset for peak performance and running the newest Android 14 OS for enhanced user experience, is their rhythm keeper. Certified by Google™ as an Android Enterprise Recommended device, it balances a 6.6" 90Hz display with 5G connectivity and 128GB+8GB (4GB+4GB RAM Expansion) large memory for high efficiency all day, all time. Now enhanced with eSIM support for seamless connectivity, the TCL 50 5G is sets new reliability and advanced communication technology standards. The symmetrical speakers empowered by DTS 3D sound, 50MP AI HYBRID camera and long-lasting 5010mAh battery ensures that entertainment and connectivity are always available. This smartphone is designed for on-the-move individuals seeking a dependable and versatile partner.

The TCL 50 SE is a dream for entertainment lovers, and also certified by Google™ as an Android Enterprise Recommended device. Its large 6.8" FHD+ screen, 50MP+2MP Hybrid camera and DTS 3D sound create an all-encompassing media sanctuary. Powered by a MediaTek Helio G88, 6GB + 6GB RAM expansion and a massive 256GB of storage, expandable for even more space, this device is a powerhouse for multitaskers and movie buffs alike. The long-lasting 5010mAh battery and 33W ultra-fast charging mean you spend less time tethered to an outlet and more time enjoying your content.

For immersive entertainment, the TCL 505 elevates your viewing experience with its expansive 6.8" HD+ display and a 90Hz refresh rate for smooth navigation. It is enhanced by immersive Stereo Dual Speakers and NXTVISION technology for vivid colors and contrast, bringing your content to life. Its 5010mAh battery, up to 128GB of storage, and a 50MP dual camera ensure day-long performance and creative freedom.

Essential Smartphones for Immersive Everyday Use

The TCL 501 is designed as an essential smartphone, providing an immersive and smoother viewing experience with its 6.0" display and powered by an Octa-Core processor, a 3000mAh battery, and 32GB+2GB storage for reliable usage throughout the day.

TCL's lineup at MWC 2024 also includes groundbreaking models for the U.S. market, such as the TCL 50 XL NXTPAPER 5G and TCL 50 XE NXTPAPER 5G, showcasing our advanced NXTPAPER 3.0 display technology designed for eye comfort. Additionally, the series brings the TCL 50 XL 5G, TCL 50 XE 5G, alongside the TCL 50 LE.

The diverse '50 Series' reinforces TCL's vision of innovation and technology inclusivity, bringing cutting-edge and humanizing features to a wide audience. As TCL extends its product range, the company remains true to its promise of delivering advanced technology and user-focused design, making superior display and connection experiences available to everyone.

TCL's Global Impact and CSR Efforts

As TCL unveils its latest technological advancements, it is equally important to underscore the company’s strides in Corporate Social Responsibility (CSR). TCL’s dedication to integrating sustainable practices into operations and innovations has been recognized with the prestigious EcoVadis 2024 Gold Award. This distinction places TCL among the top 5% of companies globally for their commitment to environmental stewardship.