TCL Adds Impressive Update to 4K HDR TV Line Up with the new TCL P74 Series

An All-New 4K HDR Google TV Offering Immersive Home Entertainment and Gaming Experiences

July 26, 2023 - TCL Electronics (1070. HK), a leading consumer electronics brand and the Global Top 2 TV brand^[1], today announced the launch of its brand new 4K HDR TV with Google TV and Game Master in Europe. Delivering exceptional audio-visual performance and incredible entertainment value, the P74 Series will be available in Europe in 85” (from August) and 98” (from September) models.

Featuring Dolby Vision and Dolby Atmos, the new TCL P74 Series TV delivers a stunning, high-quality cinematic experience in 4K, with dynamic motion imagery, Wide Color Gamut with over one billion colors and immersive audio which will make users feel like they are sitting in a movie theatre instead of their living room.

“With the help of deep supply chain vertical integration, TCL has been committed to bringing immersive entertainment experience of stunning imagery and smart interactions to even more consumers in the world and across Europe. We are proud to say that our latest 2023 TV additions will reinforce TCL’s leading position in consumer electronics industry,” said Shaoyong Zhang, CEO of TCL Electronics.

Immersive Audio-Visual Entertainment with Dolby Vision and Dolby Atmos

Dolby Vision is an advanced imaging technology that combines high dynamic range (HDR) with vibrant color capabilities to deliver ultra-vivid picture quality with greater brightness, higher contrast, and a more extensive color range. The TCL P74 Series also supports Dolby Atmos, which places sounds within a multi-dimensional space and puts the user in the middle of the action – whether it be a sports tournament, movie, or video game. Users can enjoy incredible clarity, with greater emotion, and immersive sound that fills the room, transcending traditional channel restrictions. TCL users will also discover incredible variety of intense and ultra-realistic colors of digital cinema their living room thanks to the Wide Color Gamut that reproduces 30% purer and richer colors than traditional LED screens.

Big fun on large screens

With the large-screen market currently experiencing dynamic growth, as the world's Top 1 brand for 98-inch TVs^[2] , TCL reflects this trend with its new offering available in 85-inch and 98-inch sizes. Movie lovers will enjoy their favorite content - including a wide range of 4K HDR content - in larger sizes, although the distance from which they watch their TV remains unchanged. This type of high-quality content can be found today on streaming services such as Netflix, Disney+, Amazon Prime Video, Apple TV, HBO MAX, and others, or on physical Blu-Ray UltraHD media or modern gaming consoles. These large screens, combined with Dolby Vision technology, offers an exceptional experience for all movie fans. What's more, high performance also comes with advanced image upscaling from low-resolution content to 4K resolution. The big screen really puts you in the action.

Taking Gaming to the Next Level

Catering to the needs of both casual and passionate gamers, TCL new P74 Series features Game Master 2.0 (85-inch model) or Game Master Pro 2.0 (98-inch model). The TCL P74 Series’ HDMI 2.1 supports higher video resolutions and the best automatic picture settings, with lower latency, greater transmission speeds and optimized capacity – significantly improving gaming performance.

The ALLM feature allows the video game console or PC graphics card to automatically switch the TV into game mode for a super-fast TV game input lag^[3]. The 98-inch model is also 144hz VR native (the highest standard in the TV industry), offering a smoother and seamless gameplay without any tearing. Finally, the player experience is further enhanced by 120Hz Game Accelerator on 85'' and 240Hz Game Accelerator on 98'', ensuring crisper, less blurred, and smoother Full HD screen performance during fast-moving, action-packed scenes, creating a more authentic and electrifying gaming experience.

Atmosphere like a stadium

The large diagonal screens also offer a great sport viewing experience, especially the 98-inch model of the new P74 Series, equipped with a native 144Hz refresh rate panel and Motion Clarity Pro technology. The stadium-like atmosphere of the 98-inch model is also created by the Onkyo 2.1 speaker configuration with subwoofer for enhanced bass dynamics. Sport fans can enjoy their favorite games on their own or in group (with friends and family) thanks to such large screens, at home or even in restaurants, and hospitality areas where 98-inch TVs can be a great choice to offer a truly immersive viewing experience to consumers, as if they were in a front row.

Sleek Design Meets Smart Functionality

With an exquisite edgeless design featuring a thin metallic trim to optimize screen space, the TCL P74 Series is an elegant addition to any home. This functional, elegant, and bezeless metal design allows to enjoy more of the picture.

The TCL P74 Series comes with the most advanced Smart TV system ever (Google TV with Google Assistant built-in), delivering more than 700,000 movies and TV episodes from all favorite streaming services, all organized and categorized into one handy location. What’s more, users can easily access to the contents they love thanks to integrated hands-free voice control, by talking directly to their TV. Featuring high quality speakers, they can enjoy immersive Dolby Atmos sound quality or pass it through TCL sound bar.

TCL 85P745 Series - Key features

• 4K HDR

• Wide Color Gamut

• Motion Clarity

• Multi HDR format I Dolby Vision I HDR10+

• Game Master 2.0

• 120Hz Game Accelerator

• Dolby Atmos

• Google TV

• Hands-free Google Assistant

• Google Meet

• Works with Alexa

• Netflix, Amazon Prime, Disney+, YouTube, and more

• Bezeless design

TCL 98P745 Series - Key features

• 4K HDR

• Wide Color Gamut

• 144Hz Motion Clarity Pro

• Multi HDR format I Dolby Vision I Dolby Vision IQ I HDR10+

• Game Master Pro 2.0

• HDMI 2.1 ALLM I 144Hz VRR

• Dolby Atmos

• Onkyo 2.1 speaker configuration with subwoofer

• Google TV

• Hands-free Google Assistant

• Google Meet

• Works with Alexa

• Netflix, Amazon Prime, Disney+, YouTube, and more

• Apple Airplay 2 & HomeKit support

• Bezeless design

• TÜV Rheinland Certification (Low Blue Light + Flicker-Free)

To discover more about TCL’s products and technology, visit https://www.tcl.com/cn/zh.

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About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. Visit the TCL website at https://www.tcl.com/cn/zh.

Media Contacts

TCL Europe

Cécile Pochard

Tel: +33 (0)6 14 60 77 41

Email: cecile.pochard@tcl.com

^[1] Omdia report 2022

^[2] Source: OMDIA

^[3] Below 15 ms for 85” and below 6 ms for 98”