The key visual directions for this TCL P12 Full-set AIxIoT Home Appliances campaign are based on a combination of the TCL HORIZON Design Language with the company's new nature-inspired design aesthetic. The P series products are targeted at young millennials who are adapting to the post-pandemic new normal by seeking healing and comfort from nature and cost-efficient simple technology products and services to create a better future. The designers avoided the traditional visuals of home appliance brands, instead focusing on these new consumer needs. This campaign delivers a new aesthetic experience that offers a healing and refreshing effect to the audience.
Copyright © 2024 TCL. All Rights Reserved. TCL SMART DEVICE (MALAYSIA) SDN. BHD. 201001040445 (924370-D).
This site uses cookies to analyse site traffic, improve your experience and personalize ads or other contents. By clicking Accept or continuing to browse the site, you are agree to our use of cookies. See our Cookies Policy here.Learn more