TCL Design Innovation Center

Craft near to mid-long design strategy and offer innovative directions for end-to-end design of TCL multi-category portfolio based on evolving user needs and accumulated technology expertise.

Synthesize advanced technology with new materials, and uncover new processes and concepts that meaningfully impact the needs of people and the planet.

Visualize aesthetic elements based on TCL design philosophy to illustrate product inspiration in global launch events, exhibition design, and Marcom assets like posters, advertisements, and websites.

Innovate the design of personal mobile devices which users rely on most every day: smartphones, tablets, wearables, routers, PCs, and emerging categories like foldable, AR, and VR glasses.

Design home appliances for users’ varied lifestyles: TVs, Air Conditioners, Refrigerators, Washing Machines, and Smart IoT products like Air Purifiers, Vacuum Cleaners, and Smart Door Locks.

Synergize user interface and interaction design elements for a unified TCL brand experience. Create smarter experiences across products powered by TCL AI×IOT Intelligent Technology.