Job Description:

1. Competitor Intelligence: Continuously monitor & analyze industry trends within the refrigerator, washing machines, and air-conditioning products. Produce detailed reports highlighting insights in Industrial Design (ID), Color, Material, and Finish (CMF), and User Experience (UX) to bolster product competitiveness.

2. Design Trends & Lifestyle Insights: Deeply understand the lifestyles and preferences of our target consumers. Conduct thorough research on emerging design trends, including new form factors, color schemes, materials, and technologies, to inform and inspire our product development.

3. Innovative Concepts: Lead and facilitate ideation workshops, collaborating with cross-functional teams from Design, Product Planning, Marketing, and R&D. Drive the development of innovative concepts for the TCL Home Appliances portfolio, including refrigerators, washing machines, and air conditioners.

4. Design Strategy to Support NPI Landing Execution: Develop clear design strategies & design language directions by integrating insights & innovative concepts. Summarize and highlight key innovation points aligned with business strategies for executive presentations and decision-making (BU GMs & Leadership team). Work closely with internal teams (Platform & BU Product Design, X-Labs, R&D, and UX) to transform concepts into tangible product experience prototypes, ensuring a seamless transition from industrial design to manufacturing design (ID-MD).

5. Storytelling to Support Commercial Landing & PR: Ensure that innovative concepts are impeccably translated into engaging product experiences for consumers. Collaborate with design, product, and marketing teams to craft compelling design narratives for product launches and promotional activities. Prepare entries for international design awards, enhancing TCL's brand reputation and design prominence.

Skills & Experience Requirement:

1. Bachelor's degree or above, graduated from a design related major, with priority given to those with overseas study experience.

2. 5-8 years of experience in product design and strategy/planning, specifically within the home appliance industry.

3. Proven expertise in concept development, ideation, and the effective communication of design ideas. Enthusiasm for learning and utilizing new AI tools in the design ideation and product development processes.

4. Exceptional aesthetic judgment and proficient communication and presentation abilities in both English & Mandarin.

5. English needs to be able to communicate as a working language.

6. Proficient in using AIGC tools.