IOC and TCL Announce Long-Term Global TOP Partnership Through to 2032

Introduction

The International Olympic Committee (IOC) has announced a Worldwide Olympic Partnership with global technology brand TCL, extending through to 2032. This partnership solidifies TCL’s role as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

TCL’s Role in the Olympic and Paralympic Games

TCL will play a vital role in enhancing the Olympic and Paralympic Games experience by providing innovative technology solutions. These include digital displays at Olympic venues, household appliances in the Olympic Village, and smart home innovations that enhance the lives of athletes and fans alike.

Enhancing the Fan and Athlete Experience

TCL will support the IOC’s Olympic AI Agenda, which aims to optimise athlete performance and enrich fan engagement. The company will also contribute to initiatives such as "Athlete Moments," which enables athletes to connect with their loved ones immediately after competition.

A Commitment to Innovation and Sustainability

TCL has been a long-standing supporter of global sports and will leverage its technological expertise to drive sustainability efforts in line with the Olympic movement’s goals. Through its range of smart home appliances and audiovisual innovations, TCL is committed to delivering a high-quality experience to audiences worldwide while maintaining a focus on environmental responsibility.

About TCL

TCL is a globally recognised leader in consumer electronics, with a presence in over 160 countries. With over 40 years of innovation, TCL is committed to empowering a smart, connected future through its advanced technologies, including smart TVs, home appliances, and next-generation display solutions.

Conclusion

Through this long-term partnership, TCL and the IOC will work together to bring the magic of the Olympic and Paralympic Games to billions of people worldwide. This collaboration reinforces TCL’s mission to inspire greatness through technology and innovation.

See More

For more on the TCL x IOC partnership, explore the following resources:

Broadcast quality footage

Visit the IOC Newsroom: https://newsroom.olympics.com/

Videos

Watch on YouTube: www.youtube.com/iocmedia

Photos

For an extensive selection of photos available shortly after each event, follow us on  Flickr.

Social media

For up-to-the-minute information on the IOC and regular updates, please follow IOC on X and YouTube.

For the latest updates, follow TCL UK on Facebook and Instagram.