TCL Electronics South Africa Strikes Historic Partnership as The Official TV Partner Of MI Cape Town in SA20

Johannesburg, 8 January 2024 | TCL Electronics, a global leader in consumer electronics, proudly announces its inaugural foray into South African sponsorship with the exciting collaboration as the official TV partner of the formidable MI Cape Town in the upcoming SA20 season. This marks a significant milestone for TCL Electronics as it establishes its presence in the South African sports landscape for the first time.

The SA20 tournament promises high-octane cricket action, and TCL Electronics South Africa is delighted to join forces with MI Cape Town, renowned for inspiring greatness, commitment to excellence, and a deep passion for the game.

Mr. Mike Chen, General Manager at TCL South Africa expressed his excitement ahead of this ground-breaking partnership. "We are thrilled to align TCL Electronics South Africa with MI Cape Town, a team that embodies the spirit of dedication and sportsmanship,” he shared. “This collaboration signifies our commitment to the South African community and our passion for connecting with consumers through their love for sports. As we embark on this exciting journey with MI Cape Town, we look forward to delivering an immersive viewing experience to cricket enthusiasts across the country."

MI Cape Town spokesperson said, "We are pleased to have TCL Electronics South Africa partner with MI Cape Town to mark their debut in sports sponsorship in South Africa. As MI Cape Town continues to become a household name across the region, this season will be a significant moment, in widening the sports ecosystem to bring in the right and committed partners such as TCL. As we gear up for the SA20 tournament, we are excited about the prospect of bringing our fans closer to the action through the innovative technology and superior viewing experience TCL has to offer."

MI Cape Town is set to commence its SA20 campaign with a highly anticipated match in Durban on Wednesday, January 11, at the iconic Kingsmead stadium. Cricket enthusiasts can anticipate an electrifying display of talent and skill as the team from MI Cape Town aims for a victorious start in this thrilling tournament.

TCL South Africa eagerly anticipates a fruitful and enduring partnership with MI Cape Town, marking its debut as a local sponsor. As the SA20 tournament unfolds, TCL remains dedicated to enhancing the cricket viewing experience for fans and reinforcing its commitment to the South African market.

More information on these units and more can be found at TCL South Africa | TVs and Electronics | TCL.com.

-ENDS-

About TCL

TCL Electronics is a fast-growing consumer electronics company and leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally with 22 manufacturing facilities and over 90 000 employees around the globe. According to OMDIA, TCL has been ranked the number one bestselling Android TV and the number two LCD global brand in terms of sales volume consecutively in 2019, 2020 and 2021. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products. After spending 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations. TCL introduced the world’s first big-screen QLED TV in 2014, pioneering quantum dot colour technology and more recently in 2019, TCL introduced the world’s first Mini-LED TV raising the bar for depth, dimension, and contrast.

Find out more about television excellence at TCL South Africa | TVs and Electronics | TCL.com