TCL Unveiled Lifestyle Festival: The First POP-UP Event, the Best Place to Chill with Family This Summer

Jeddah, Saudi Arabia – July 26,2024 – TCL Electronics, the world's Top 2 TV brand and Top 1 98-inch TV brand, proudly announced the TCL Lifestyle Festival, the first-ever POP-UP event in the Kingdom of Saudi Arabia. Held from July 25-31, 2024, at Cabo Coffee in City Yard, Jeddah, this event was positioned as the ultimate summer destination for families seeking comfort, entertainment, and innovative home solutions.

As summer temperatures soared, homeowners looking to upgrade their air conditioning systems found their answer in TCL. Renowned for its innovative cooling solutions, TCL stood out as the premier choice for creating a comfortable and refreshing home environment. TCL invited attendees to "Relax and Breathe with TCL" at the TCL Lifestyle Festival, the ultimate destination to chill and experience the breeze and joy brought by TCL Air Conditioners and TVs.

TCL air conditioners proved to be the perfect choice for those valuing comfort and convenience in their living spaces, offering advanced features and user-friendly controls for a hassle-free cooling experience. Recognizing the importance of healthy air, especially for homes with young children and elderly family members, TCL provided air conditioners that delivered clean, fresh air, promoting a healthier indoor environment for everyone.

One of the main attractions was TCL’s innovative AC gentle breeze glass house, showcasing TCL’s ground-breaking “Cooling without direct wind” technology, offering a healthier and more comfortable cooling experience, allowing visitors to step into the future of air conditioning.

The festival also offered a variety of entertainment options, including DIY workshops, games, and movie watching on TCL TVs. Additionally, attendees enjoyed live music performances and engaging activities suitable for all ages, ensuring a fun-filled experience for the entire family.

In collaboration with Cabo Coffee, festival-goers indulged in delightful treats and benefited from special discounts and exclusive drinks for TCL users. This partnership aimed to create a unique and memorable experience for all attendees.

The TCL Inverter Xtreme+ set a new standard in air conditioning with its Gentle Breeze technology, providing cooling without direct wind for unparalleled comfort. Equipped with an AI Inverter, this unit offered significant energy savings and eco-friendly operation. Additionally, its smart airflow and high cooling efficiency ensured optimal health care benefits, making it the ideal choice for maintaining a comfortable and healthy indoor environment.

In addition to showcasing the innovative Inverter Xtreme+, TCL also displayed the 115” X955 Max QD-Mini LED TV, promising a cinematic experience in the comfort of consumers' homes. Featuring a peak brightness of 5,000 nits and over 20,000 local dimming zones, this TV ensured precise lighting and stunning contrast, delivering crisp visuals on a large scale. Equipped with QLED PRO and a 144 Hz VRR, along with an ONKYO 6.2.2 Hi-Fi system, it offered exceptional image quality and immersive audio in an ultra-slim design. The perfect combination with the Inverter Xtreme+ AC enhanced the viewing experience with the perfect coolness, creating an ideal home entertainment environment.

Attendees joined TCL at the TCL Lifestyle Festival and were part of this exciting event celebrating innovation, entertainment, and the best of TCL. For more information, please visit TCL Air Conditioners.please visit https://www.tcl.com/sa/en/air-conditioners

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About TCL Electronics

TCL Electronics (1070.HK) is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Visit the TCL website at https://www.tcl.com.