At IFA 2018, TCL Europe’s new products offer great entertainment experience for everyone

• • Award-winning 4K C76 SERIES features cutting-edge AI technologies and minimalistic design for an ultimate entertainment experience
• • New DP 600 4K UHD model provides easy access to 4K HDR content, value for money, perfor-mance.
• • In France – New P67 offers an immersive picture and sound experience in a curved, ultra-slim metallic design
• • TCL’S Flagship 8K QLED TV leads the way to a whole new level of entertainment

[Berlin, August 30, 2018] TCL, a top three global television brand and leading consumer electronics com-pany, today unveiled its new product line-up for the European market. The products include highly ad-vanced features and sophisticated design, as well as price points for every budget.

The line-up includes the new 4K C76 Series, which received the 2018-2019 Best Buy LCD TV Award from consumer electronics publisher association EISA (Expert Imaging and Sound Association) in August for its 55-inch model (55DC760).

The C76 series features Artificial Intelligence (AI), Android 8.0, Wide Color Gamut (WCG) technologies with HDR PRO and a JBL sound bar for exceptional audio quality. It delivers a powerful in-home entertainment experience to consumers who prefer refined, tasteful living. The C76 Series is the latest addition to TCL’s exclusive C Series and offers state-of-the-art craftsmanship. It boasts an innovative edgeless display, which blends gracefully within any home decor. The extra-slim design is both functional and elegant. The design concept uses aluminum and metal -- no screws or plastic – so the series is not only a beautiful piece of craftsmanship but a sustainable one.

 TCL’s C76 series (photo credit: TCL Electronics)

The line-up also features the DP600 Series, which combines a slim design and exceptional 4K HDR picture quality with easy access to 4K HDR content thanks to SMART TV 3.0.

The Ultra HD (3840 x 2160) resolution of the DP600 series is 4 times greater than Full HD to provide 8 million pixels of perfectly precise images. The High Dynamic Range (HDR) standard produces striking brightness, vivid colors and dazzling detail with accurate reproduction of light and dark shades; it also allows viewer to experience HDR content via all sources. TCL’s 4K HDR TV's are Hybrid Log Gamma com-patible, so these models are future proof and capable of displaying HDR quality from any signal source, including HDMI, TV broadcasts, USB and Internet content. Meanwhile, Dolby Audio delivers rich, clear, powerful surround sound for an immersive audio experience

SMART TV 3.0 makes it easier than ever for viewers to enjoy their favorite content, including Netflix and YouTube content in 4K HDR. In addition, with TV+ App Store, they can download their favorite applica-tions, high-definition movies, videos and games. With TCL’s unique T-Cast App for SmartTVs, they can also use their smartphone to control their TV and cast content, sharing their photos, videos and music on the TV, or broadcast TV content on their phone or tablet. The DP600 series perfectly combines ad-vanced functionality in a slim and elegant design

TCL’s DP600 series (photo credit: TCL Electronics)

In France, building on the success of the P6096,) a mid-range 4K UHD TV designed for those who do not want to compromise between elegance, image quality and easy access to the content they love, the P67 curved model offers immersive picture and sound experience, as well as multiple smart functions, in a particularly sleek and curved design that puts viewers in the heart of the action. It combines a narrow 6.9-mm bezel and metallic casing to achieve a super-slim, 9.9-mm profile. The TCL design team inno-vated to produce an exclusive TV that is not only free of screws, seams and plastic parts -- and is there-fore slim and smooth to the touch -- but a curved screen that offers an immersive viewing experience, regardless of the viewer’s position.

The P67 Series uses HDR technology to deliver state-of-the-art picture quality with unrivalled blacks, higher contrast and vivid colors., the 4K UHD display technology guarantees a fully immersive viewing experience through 3,840 × 2,160 pixels: four times better than a standard full HD TV. In addition, 2K images can be upscaled to 4K quality from USB, HDMI or online live content. Micro-dimming technology allows the P67 Series to achieve great contrast by analyzing video content in hundreds of separate zones and adjusting the brightness and darkness of each separately.

The P67 Series offers Dolby Audio, which puts users in the center of the action for an immersive sound experience. It also features the SMART TV 3.0, and the possibility of TV+ App Store downloads and the T-Cast App for SmartTVs.

TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition

The TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition is TCL’s latest flagship QLED TV. Boasting world-class picture quality, the 75-inch TCL 8K QLED TV is a customized edition from TCL’s global part-nership with the International Basketball Federation (FIBA). Made for global sports lovers, it is TCL’s first TV employing 8K display technology with ultra-high definition resolution of 7,680 x 4,320 (33.2 megapix-els). It uses Quantum Dot display that supports a wide color gamut of 157% BT.709 and with its 1,000 nits peak brightness and an 832-zone local dimming display solution that enables precise backlight con-trol to provide the best HDR viewing experience. It also supports Dolby Vision HDR technology, the in-dustry’s highest-level of visual technology, delivering better, ultra-vivid picture quality.

The TCL 8K QLED TV – FIBA Basketball World Cup 2019 Edition comes with a best-in-class sound system. It features hardware from Onkyo, a world-leading premium home theater and audio equipment pro-vider and sound technology supported by virtual Dolby Atmos that delivers an immersive sound experi-ence, allowing viewers to feel as if they are part of the story by directing audio around the room, includ-ing overhead. Furthermore, to improve the user experience, it supports an integrated AI soundbar that enables the sound system to work independently when the TV is turned off. This allows users to easily find content via voice control with the help of the remote microphone that is part of the built-in, intelli-gent system.

With its minimalist design, the TV is just 20mm at its thinnest point, making it one of the thinnest 75-inch direct backlight products in the industry. This is achieved thanks to breakthroughs in the backlight structure which reduce the optical distance to 8mm. Together with its full-screen design and the sound-bar embedded in the base, viewers can enjoy an improved viewing experience with a wider screen and even better sound quality.

The TV is expected to be launched in international markets in 2019 and adapted for its commercialization in Europe.

TCL QLED TV X8

The QLED TV X8 is TCL’s latest 4K QLED TV, featuring Quantum Dot display technology that supports a wide color gamut of 157% BT.709. The TV’s Quantum Dot display lasts up to 60,000 hours without fad-ing, allowing viewers to enjoy striking colors for longer. The set also supports Dolby Vision HDR technol-ogy that delivers stunning picture quality.

The X8 also comes equipped with an industry-leading sound system, featuring hardware from Onkyo and sound technology supported by virtual Dolby Atmos. Its integrated AI soundbar allows consumers to access its sound system to find the content they want without turning the TV on, through simple voice controls via the built-in intelligent system.

The X8 has a minimalist design, with its thinnest part measuring just 7.9mm. The adoption of full-screen design offers a wider viewing angle and the soundbar embedded in the base also provides a better sound experience for users.

The X8 is available in 75, 65 and 55-inch models.

TCL will be showcasing its product portfolio at its booth at Hall 21, Stand 102, Messe Berlin from 31 August to 5 September, 2018.

About TCL Electronics

Headquartered in China, TCL Electronics Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, and is engaged in the research and development, manu-facturing and distribution of consumer electronic products. Through a new product-and-user- ori-ented business model that focuses primarily on a “double +” strategy which includes “smart + in-ternet” and “products + services” as the main direction, TCL Electronics strives to build a compre-hensive ecosystem for smart TVs that provides users with a superior experience with its smart products and services. TCL Electronics ranked No.3 in the global LCD TV market with a market share of 10.9% for the year 2017 according to the IHS Technology and the company’s shipment data.

* Product features and specifications differ in different regions, please check the local features and specifications.

Contact press

Amandine (Jiangyue) Wang
Tel: +33 (0)6 86 08 57 20
Email: jiangyue.wang@tcl.com

PPR Worldwide for TCL Europe
Marie-Laurence Augé / Alexandre Henry
Tel: +33 (0)6 11 44 05 44 / +33 (0)6 40 95 56 77
Email: tcl.Hub@pprww.com