Born to Win
C728 is the perfect 4K QLED TV for Gamers – boasting more color, silky smooth 120Hz MEMC, a comprehensive Home Control Center, plus Smart Device interconnectivity. Get ready to turn up the action.
4K QLED TV
Ultra-high definition content is filtered through a layer of over a billion Quantum Dot nanocrystals.
Dramatic Dolby Vision IQ
Bring cinema visuals home with Dolby Vision technology. Dolby Vision enhances the appearance of Dolby exclusive content, displaying a greater number of colors, increasing contrast, and boosting brightness levels. Plus, a built in light sensor intelligently optimizes content based on brightness of the room.
120Hz MEMC
MEMC (Motion Estimation & Motion Compensation) makes picture processing silky smooth. An intelligent algorithm delivers a refresh rate of 120-fps – displaying high-res entertainment in native speed, or upgrading lower frame content. Fast-moving, action-packed scenes look crisper, with no blurring. When the action gets intense, so does your display.
HDMI 2.1
Game Center
Enjoy more than 150 games, including sports, strategy, adventure and racing. Using a mobile phone or gamepad effortlessly turn your TV into a gaming station.
ONKYO
ONKYO speakers elevate the entertainment with cinema quality audio apparatus, designed to take content into the next dimension.
Theatrical Dolby Atmos
Dolby Atmos delivers multi-dimensional audio, breaking traditional channel restrictions. Enjoy incredible clarity, with greater emotion, and room-filling, immersive sound.
Home Entertainment Center
Tired of trying to find the latest trend-setting content? Explore 7,000+ apps, 700,000+ shows/movies, and Google Duo video calling in TCL s Home Entertainment Center.
Google Duo
Effortlessly make one-to-one, or join group calls with Google's video chat App. Send notes, voice or video memos, and much more.
YouTube x Netflix x Prime Video
With the certified YouTube, Netflix and Amazon Prime Video built-in, you will surely be entertained with tons of latest movies, TV shows.
TCL Channel
TCL Channel is an enhanced waterfall-flow interface, accessed the hottest and best in local and global entertainment, collected across a variety of platforms.
Home Control Center
TCL is dedicated to making life more intelligent through the Home Control Center. Operate your TV via smartphone, cast content from mobile devices, and control your environment via simple voice commands – welcome to the home of tomorrow.
Hands-Free Voice Control 2.0
Powered by Google Assistant. Switch channels, set reminders, and explore streaming services via simple voice commands– just say "OK Google".
AI x IoT
Enjoy more connectivity and hands-free control with Google Assistant and Alexa, plus connect and control any Google Home enabled device via your TCL TV.
MagiConnect
Take a screenshot of live TV, share content via social media, cast audio / video from your mobile devices, and much more.
Better On The Big Screen
Whether video, pictures, websites, or games; see more, cast more, and share more directly from your devices to your TV, for larger-scale display.
Android TV
Enhance your entertainment experience with the latest Android R system. Access 7,000+ Apps and 700,000+ shows/movies in one place*. Enjoy TV, music, movies, games, and more – personalized content recommendations can be easily accessed, plus download more favourites via the Google Play Store.
AiPQ Engine with AI SR
A TCL algorithm processes content in real time, detecting environment and upscaling display and audio. AIPQ delivers optimized video, so oceans appear more blue, and rainforests more lush. Meanwhile, AI AQ detects audio scenescape and upgrades accordingly – cinematic chases sound more intense, sports more immersive, and unexpected changes in sound (e.g. ad breaks) are automatically adjusted. Finally, AI Super Resolution optimizes text, edges, and overall contrast of items.
