COOKIE NOTICE

We and our third-party advertising and data analytics partners use “cookies” and similar web technologies, including pixel tags or web beacons (“Automated Collection Tools”), to support certain features of the TCL account, smart TV, and other websites and applications operated by us. Automated Collection Tools are pieces of code deployed on your device. The Automated Collection Tools allow the website to recognize your browser or device during your visit to the TCL websites/applications or when you return to the TCL websites/applications. We use the following types of Automated Collection Tools. For more details about the specific cookies we use, you can visit the cookie list.

Category 1 - strictly necessary tools:

We use several Automated Collection Tools that are essential to the operation of the TCL Materials and necessary for the services you have requested. These types of Automated Collection Tools allow us to:

• Record that you are logged into your account
• Record when you give consent to our use of Automated Collection Tools, when applicable;
• Provide products and services requested by you and process transactions for TCL Materials, including enabling the websites or other TCL Materials to remember the goods that you add to your shopping cart or the information you provided in forms;
• Display the product reviews that you submit;
• Keep TCL Materials secure, for example, by monitoring website traffic flow and visits to detect potential security threats (e.g., in case of unusually high or rapid website traffic);
• Ensure the content of the TCL Materials requested by you loads quickly.

Without these Automated Collection Tools, we may not be able to provide certain services requested by you.

We want you to understand these essential Automated Collection Tools and the purposes for which we use them, but your consent is not required as we use these Automated Collection Tools only to provide the services requested by you.

Category 2 - performance tools:

These Automated Collection Tools collect information about how you use the TCL Materials. They allow us to understand:

• Which device and/or website you come from;
• Which of the TCL Materials and what functions you use most often, so that we can use this information to improve their functionality;
• Your preferences, so that we can deliver more relevant website/application content (including advertising content) to you;
• If you encounter error messages.

The information gathered is only used to improve the functionality of TCL Materials.

In addition, these Automated Collection Tools are deleted each time after you close your browser session. These tools do not store any information about a visitor once the browser session is closed.

Some of these Automated Collection Tools are provided by third parties, for example:

• Google Analytics (for more information, please visit Google’s privacy policy and website)

We use Google Analytics, which is a web analytics tool that helps us understand how users engage with the TCL Account or other TCL websites/applications. Google Analytics tracks your movements through our sites (i.e. the pages you have seen and the links you have clicked on) and helps us measure how you interact with the content we provide. This information is used to compile reports and help us improve the TCL Account or other TCL websites/applications. The reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics without affecting your use of our sites. More information on opting out of Google Analytics across all websites you visit can be found on the Google website at: https://tools.google.com/dlpage/gaoptout.

You can find more information about all of these Automated Collection Tools in the cookie list. These Automated Collection Tools expire after 13 months unless you delete them using your browser or phone settings.

Category 3 - targeting or advertising tools:

These Automated Collection Tools track your browsing habits so that we can show you advertisements that we hope are relevant to your interests. We believe it is useful to show you advertisements tailored to your interests. These Automated Collection Tools use information about your web browsing activities to group you with other users who have similar interests and show you advertisements based on those interests. Information about your browsing habits is passed by us to third-party advertisers in order to show you more tailored advertisements when you are online.

Additionally, we use Automated Collection Tools to enable us and third-party partners that we work with to deliver advertisements or tailor marketing messages. For example, we may use cookies to record what products and services you buy or show interest in, and use third-party services to show relevant advertisements on our and other websites/applications based on that information.

These types of tools are also used to limit the number of times you see an advertisement as well as to measure the effectiveness of advertising campaigns.

To learn more about how behavioral advertising works and your ability to opt-out, visit the Network Advertising Initiative (NIA), the Digital Advertising Alliance (DAA), or Your Online Choices.

Some of these Automated Collection Tools are provided by third parties, for example:

• Facebook  (for more information, please visit Facebook’s privacy policy and website)

We use Facebook cookies to help us show advertisements and promote our products and services on Facebook or Facebook-powered platforms to people who may be interested. You can opt out of Facebook cookies without affecting your use of our sites. More information on opting out of Facebook cookies across all websites you visit can be found on the Facebook website at: https://www.facebook.com/policies/cookies.

• Doubleclick by Google  (for more information, please visit Google’s privacy policy and website)

We use Doubleclick to help us show advertisements, control how often an advertisement is shown to you, how long it is shown for, and how often it will appear, and measure the performance of our advertisements. You can opt out of Doubleclick without affecting your use of our sites. More information on opting out of Doubleclick across all websites you visit can be found on its website at: https://policies.google.com/technologies/ads#toc-optout.  

You can find more information about all of these Automated Collection Tools in the cookie list. These Automated Collection Tools expire after 13 months unless you delete them using your browser or phone settings.

Please note that our advertising partners may also place cookies or similar technologies, including pixel tags or web beacons, on our websites to collect data and offer you relevant advertisements on third-party websites. For details about these cookies on our websites for this purpose, you should visit their websites. You can also disable these cookies on our websites at any time.

How to manage Automated Collection Tools

If you do not wish to receive cookies, you can set your browser to disable cookies or to alert you when a cookie is placed on your device. You can also delete cookies as soon as you leave the TCL account site or other TCL websites/applications. Please note that if you disable all cookies in your browser settings, you may not be able to use all the features and functions of the TCL account site or other TCL websites/applications.

For example, the Help feature of the toolbar on most web browsers will provide instructions on  how to prevent your browser from accepting new cookies, how to receive notifications when a new Automated Collection Tool is placed, and how to disable Automated Collection Tools entirely.  You can find more information about some common browsers by clicking on the following relevant links: Google Chrome; Microsoft Edge; Mozilla Firefox; Microsoft Internet Explorer; Opera, and Apple Safari.  

In compliance with applicable laws, we will present you with a cookie banner the first time you visit our websites/applications. The banner will explain the types of Automated Collection Tools we use and ask for your consent to the use of some Automated Collection Tools.

Personal Data collected through Automated Collection Tools

We use the Personal Data collected through Automated Collection Tools for the purposes specified in our Privacy Policy [https://www.tcl.com/ee/et/legal/privacy-notice].  For the cookies that require your consent, we rely on your consent as the legal basis for the processing of Personal Data collected through these cookies.

Changes to this Cookie Notice

We may update this Cookie Notice from time to time. In the event of any material changes, we will notify you by posting a notice on our Website, sending you an email notice, or using other means permitted under applicable law.