TCL Completes First Phase of Five Year, $1 Billion Heifei White Goods Factory Project

 

(Corona, CA) November 10, 2014- TCL (The Creative Life), one of the largest consumer electronics and major appliance brands in the world, announced the completion of phase one of the TCL Heifei White Goods Factory. Completion of the first phase will allow TCL to produce nearly 3 million refrigerators and washing machines in 2015.  When the factory is complete in 2017, it will be able to produce 8 million appliances annually. This new appliance factory will allow TCL to expand their distribution as well as meet the rising worldwide demand for white goods. 

“TCL continues its commitment to invest in increasing its capacity and technology to utilize their scale, efficiency, and vertical integration to provide consumers with the latest technology at great value across all product categories,” said Mr.Li Dongsheng, the Chairman and CEO of TCL Corporation. “TCL has seen major growth in white goods and this will allow the brand to keep up with this demand and also enter new markets, including North America.”

With the solid growth of the TCL television brand in the US currently underway, TCL is reviewing plans to bring home appliances to the US market in the next few years.  “As we continue to invest in the TCL brand, it only makes sense to support additional categories under this marketing umbrella,” says Chris Larson, VP of Sales and Marketing at TCL North America.  “You will see the TCL brand offered anywhere we can use our manufacturing abilities to offer world-class product innovation with a value that appeals to the American consumer.”

The TCL Heifei Factory will take approximately three more years to complete at a total cost of $1.15 Billion dollars. Upon completion, the TCL Heifei Factory will be the largest appliance factory in Asia and feature advanced technology, including a fully automated production line. The Heifei factory adds to TCL’s manufacturing strength, which includes the world’s largest LCD panel factory, China Star Optoelectronics Technology (CSOT).

For more information about TCL, please visit http://www.tclusa.com/. 

TCL North America
TCL is one of the fastest growing consumer electronics and TV brands in North America. Founded in 1981, with its headquarters in China, TCL (The Creative Life) launched in the US in 2011. TCL prides itself on offering customers high quality products with stylish design and the latest technology at a great value. TCL’s manufacturing expertise, vertically integrated supply chain, and state-of-the-art China Star panel factory, allows them to make large size TVs, premium design, and leading edge technology affordable for the US consumer. 

For more information about TCL, please visit http://www.tclusa.com/. 

About TCL
TCL Corporation (TCL) is one of the largest consumer electronics groups in China. The Group’s global production and sales network spans over 80 countries and regions, selling TCL brand television sets, mobile phones and household appliances, along with Thomson televisions and Alcatel mobile phones. 

With 40 sales offices around the world and around 70,000 employees, TCL operates 18 R&D centers, with more than ten centers in Asia, North America and Europe, and owns 20 manufacturing bases in Asia, Europe and Latin America. 

In 2012, TCL Corporation achieved global sales of US$11.2 billion with 10.9 million LCD TV sets and 43.6 million handsets sold globally. The TCL brand was worth more than US$9.4 billion in 2012, and continues to hold the No. 1 TV brand position in China today.


The Corporation has three listed companies – TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618) – and four business units: TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group. 

TCL stands for “The Creative Life,” a slogan that embodies the Group’s vision to build China’s most innovative and resourceful enterprises. 

For more information about TCL, please visit http://www.tclusa.com/.