TCL Reveals New Televisions with Leading Technologies at CES 2017

America’s Fastest Growing TV Brand Unveils Updated Series of 4K TCL Roku TVs featuring Dolby Vision High-Dynamic Range

LAS VEGAS, January 4, 2017 - TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR) technology for powerful imaging, advanced LED phosphors to experience vivid colors closer to reality, and Contrast Control technologies to yield deeper blacks and brighter whites. 

A total of 25 new TCL Roku TVs are coming to the North American market this year across three series - C, P, and S - touting even better picture, sound, design and content than before. TCL’s C and P series meet the highest standards for content with stunning picture quality via Dolby Vision. Using Dolby’s universal HDR solution, these sets will support both Dolby Vision and generic HDR (HDR10), providing consumers maximum choice when it comes to content. 

“TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market,” said Chris Larson, Vice President, Sales and Marketing, TCL North America. “Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening. We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S.” 

Leveraging the high-dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors. Dolby’s deep expertise in bringing advanced technologies from the cinema to the home has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to home consumers. Dolby Vision is the preferred HDR mastering workflow for major studios and a growing number of creatives, so consumers will have access to more of what they want to watch in HDR, including a robust portfolio of movies and TV episodes. Dolby today delivers spectacular experiences in broadcast, gaming, music and other genres, and this expertise serves as the foundation that will enable Dolby Vision to drive the future of entertainment tomorrow. 

“We’re excited to partner with TCL to deliver Dolby Vision to more consumers than ever before,” said Giles Baker, Senior Vice President, Consumer Entertainment Group, Dolby Laboratories. “With Dolby Vision, you are able to enjoy a premium entertainment experience that is more life-like. Preserving the artistic intent of the content creator, watching Dolby Vision is more like looking through a window than at a screen.” 

TCL continues to build on its partnership with Roku which began in 2014. The 2017 4K HDR TCL Roku TV models combine premium picture quality and industrial design with the latest version available of Roku OS and its extensive line-up of streaming channels – more than 4,500 channels and 450,000+ movies and TV episodes. With Roku OS 7.5, TCL Roku TVs can pause live over-the-air programming as well as stay current with automatic software updates providing new channels and features to offer an exceptional smart TV experience. 

TCL Roku TV C-Series: Contemporary Design 

The high-end C-Series marries stunning 4K high-dynamic range and super slim, elegant design for an upscale TV experience. The set supports Dolby Vision, which delivers the ultimate HDR imaging experience. Dolby Vision delivers images that are brighter than those that can be seen on today’s standard TV sets, deep darks that provide a new level of richness and precision, as well as expanded contrast while still maintaining lifelike color and detail. Additionally, HDR Dynamic Contrast allows the contrast to be optimized for each HDR scene, delivering brighter whites and deeper blacks. They also feature wide color gamut with advanced LED phosphor for more realistic colors, brighter highlights and increased light-to-dark contrast. 

The C-Series smart TVs are equipped with TCL 4K Creative Pro up-scaling so viewers can enjoy their existing HD content with increased detail and realistic clarity, an enhanced Roku TV remote with headphone jack for private listening and voice search, high-speed 802.11ac wireless and Ethernet networking for faster streaming, and three HDMI® 2.0a ports with HDCP 2.2 so users can enjoy optimal functionality. 

The C-Series will be available this Spring with sizes ranging from 49 to 75 inches. 

TCL Roku TV P-Series: Powerful Picture Performance 

TCL combines superior 4K UHD picture quality with Dolby Vision, which delivers the ultimate HDR imaging experience, in the P-Series. With HDR Contrast Control Zones, contrast is individually optimized across 72 zones to achieve deeper blacks and brighter whites. A wide color gamut with advanced LED phosphor steps up playback performance with exceptional colors, brighter highlights and increased light-to-dark contrast. 

Furthermore, P-Series TVs come packed with TCL 4K Creative Pro up-scaling, an advanced remote offering voice search and a headphone jack for private listening, high-speed 802.11ac wireless and Ethernet networking, and three HDMI 2.0a ports with HDCP 2.2. 

Delivering premium Dolby Vision HDR picture quality at a great value, the 50 inch model will launch at $499.99 as part of a lineup that ranges from 50 to 65 inches. 

TCL Roku TV S-Series: Smart Value 

TCL brings together crisp 4K UHD picture performance, HDR and Creative Pro 4K upscaling for precise clarity and detail in the S-Series TCL Roku TVs. The television sets integrate a variety of innovative technologies and features to provide consumers with an exceptional viewing experience, including endless streaming entertainment, fast dual-band wireless connections and three HDMI ports for flexibility. Plus, the simple and intuitive user interface makes switching from streaming to cable and other devices a breeze. 

The S-Series will be available beginning this Spring with sizes ranging from 43 to 65 inches. 

To learn more about TCL and its products please visit booth #12929 in Central Hall at the 2017 Consumer Electronics Show January 5-8 in the Las Vegas Convention Center or visit www.tclusa.com/ces. 

About TCL 
TCL is one of the fastest growing consumer electronics and TV brands in North America. Already one of the world's best-selling TV brands, TCL (The Creative Life) was founded more than 30 years ago and prides itself on delivering high quality products featuring stylish design and the latest technology. With extensive manufacturing expertise, a vertically integrated supply chain, and state-of-the-art panel factory, TCL offers innovative televisions, including award-winning TCL® Roku® TV models.