TCL announced an innovative portfolio of new products at the 2017 International Consumer Electronics Show (CES). The latest additions feature Dolby Vision™ high-dynamic range (HDR) technology for powerful imaging, advanced LED phosphors to experience vivid colors closer to reality, and Contrast Control technologies to yield deeper blacks and brighter whites.

Leveraging the high-dynamic range (HDR) technology that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors. Dolby’s deep expertise in bringing advanced technologies from the cinema to the home has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to home consumers. Dolby Vision is the preferred HDR mastering workflow for major studios and a growing number of creatives, so consumers will have access to more of what they want to watch in HDR, including a robust portfolio of movies and TV episodes. Dolby today delivers spectacular experiences in broadcast, gaming, music and other genres, and this expertise serves as the foundation that will enable Dolby Vision to drive the future of entertainment tomorrow.

“TCL is taking the TV viewing experience to a whole new level with an array of models boasting leading technology like Dolby Vision for the best HDR experience in the market,” said Chris Larson, Vice President, Sales and Marketing, TCL North America. “Consumers consistently rank picture quality as one of the most critical factors when it comes to buying televisions and TCL is listening. We believe the importance of HDR will continue to intensify in 2017 and our new TCL Roku TVs will deliver on this technology, allowing us to maintain our rapid growth in the U.S.”

Dolby Vision​

Read More: TCL Reveals New Televisions with Leading Technologies at CES 2017