We created a brand jingle melody that uses C major, generally associated with childlike innocence, naivety, and happiness, for a positive and uplifting mood creation. The combination of acoustic electronic instruments complements the emotional atmosphere, providing it with stability, ingenuity, technology, and life, which is futuristic yet grounded in reality. The notes of the brand jingle melody are hidden in the key visuals like Easter eggs, represented as pebbles scattered on a lake.
We created a brand jingle melody that uses C major, generally associated with childlike innocence, naivety, and happiness, for a positive and uplifting mood creation. The combination of acoustic electronic instruments complements the emotional atmosphere, providing it with stability, ingenuity, technology, and life, which is futuristic yet grounded in reality. The notes of the brand jingle melody are hidden in the key visuals like Easter eggs, represented as pebbles scattered on a lake.
2) TCL Multi-category Products Turn-On, Turn-Off Sound
Same Melody, Different Feeling
Based on the attributes of different multi-category TCL products, we chose different musical instruments to play the same melody of the TCL Brand Jingle Sound to notify the devices being turned on or off.
2) TCL Multi-category Products Turn-On, Turn-Off Sound
Same Melody, Different Feeling
Based on the attributes of different multi-category TCL products, we chose different musical instruments to play the same melody of the TCL Brand Jingle Sound to notify the devices being turned on or off.
3) TCL Multi-Category Product Experience
We take inspiration from the Water Eco-cycle in nature and other elements of nature to design the sound experience of our multi-category products to create a feeling of serenity for our users.
3) TCL Multi-Category Product Experience
We take inspiration from the Water Eco-cycle in nature and other elements of nature to design the sound experience of our multi-category products to create a feeling of serenity for our users.
Everyone wants their home to be a sanctuary where they can relax and feel comfortable, an escape from the hustle and bustle of daily life. We infuse tranquility and peace of nature into TCL products through the TCL Nature Inspired Sound System design. When users turn their products on, TCL is there to comfort them.
Everyone wants their home to be a sanctuary where they can relax and feel comfortable, an escape from the hustle and bustle of daily life. We infuse tranquility and peace of nature into TCL products through the TCL Nature Inspired Sound System design. When users turn their products on, TCL is there to comfort them.
TCL Nature Inspired Sound System Design won the 2022 Red Dot Design Award in the Brand & Communication Design Category.
TCL Nature Inspired Sound System Design won the 2022 Red Dot Design Award in the Brand & Communication Design Category.
TCL Nature Inspired Sound System Design won the 2023 iF Design Award, Communication Design Category.
TCL Nature Inspired Sound System Design won the 2023 iF Design Award, Communication Design Category.